The Spirit of Artova has been gathering information about self-motivated, spontaneous and self-directed activities. By the end of the year 2012, six separate working groups had written nearly 180 updates describing their projects. This material will be analyzed and turned into a visual, interactive operations model by September 2013. Beta version will be out in June 2013.
The Spirit of Artova realized three concepts: Arabia City Garden, My House Arabianranta and Design Dog Park. In addition, three large events were organized during the initiative: Artova Kino, Artova Film Festival (AFF) and Arabia Street Festival. Over the year 2012 we had some 11 000 visitors and over the duration of the entire initiative nearly double the number.
Six separate self-directed and self-motivated working groups realized the concepts and events in co-operation with several partners. The working groups consisted of volunteers who were mainly residents of the Arabianranta/Toukola/Vanhakaupunki areas, students, employees and others, such as schools, city officials, entrepreneurs and agents in the non-profit sector. Crucial positions were held by 107 people and there were altogether about 350 contributors. The Spirit of Artova is based on co-operation and partners; 89 companies, associations, networks, officials and schools were involved in the projects.
The operational model is officially released in 2013 but it has been introduced to numerous Finnish and Nordic cultural agents and district planners in 2012.
The Spirit of Artova has enjoyed a good visibility in the media. In addition to Kuohu, the local district magazine, The Spirit of Artova has featured in at least fifteen newspapers and magazines, and appeared on two tv channes, five radio channels and thirty virtual newspapers and blogs.
The Spirit of Artova initiative has made the district association Artova a more prominent pioneer of fresh, new city district culture and art forms. Helping people to commit to projects has gained new structural background and strength. Through the projects and events, the Arabianranta district residents and other agents have developed their home district together, in a number of ways, and made it even more their own.
Numbers for Design Dog Park:
working group of 8 people
6 designers (an architect, several decorators, a teacher and a student of 3D mobile applications, a student of design)
4 events (such as a snow dog park)
about 300 visitors
6 partners (Vireko, Neroko, Royal Canine, Pedigree, Helsinki City Planning Department)
media visibility (a broadsheet, a dog magazine, and appearance on tv)
Products: a complete plan for Design Dog Park and a 3D model
Together with the city of Helsinki, a group consisting of local dog enthusiasts designed and conceptualized a fresh, new concept for a dog park that takes into account the comfort of dog owners and dogs alike. The process cast also light on the kinds of problems there are currently in the co-operation between the city, residents and companies.
Pictures by Timo Kirkkala
Numbers for My House Arabianranta
90 residents participated in the organization altogether, 20 of which were particularly active
15 designers (architects, artists), who gave 12 guided tours, and one graphic designer
Nearly 20 smaller events (such as concerts, workshops, exhibitions, pop-up cafés) with about 30 performers and organizers
about 250 visitors
20 partners (such as Design Week, OpenHouseHelsinki, Skanska, Fiskars, Foundation for Student Housing in the Helsinki Region, Urban Creativity initiative of Metropolia University of Applied Sciences, Recycling centre, K-supermarket Arabianranta…)
Media (local tv station and newspaper, radio station, a magazine)
Products: a concept that can be used anywhere in or outside of Finland, increased co-operation between neighbors
free of charge for all visitors
My House Arabianranta deepened the relationship between the residents of eight houses and architecture, public art and their own house and turned the contributing groups into communities. The project created a new concept through which the dreams and opportunities envisioned by designers were transferred to the residents. The project was also able to highlight the special features of city planning visible in Arabianranta (shared yeards, roof-top saunas) and explain how these solutions have promoted the birth of communities in the district. The same concept can be replicated anywhere. (www.minuntaloniarabianranta.fi – in Finnish)
Numbers for Aalto City Garden
Working group of 6 people
3 designers and 4 students of design (an art co-ordinator, environmental art, architects)
30 mini allotments
11 partners (such as Fiskars, Helsinki Region Environmental Services Authority, City of Helsinki Real Estate Department, Aalto University – Environmental Art, University of Helsinki Botanic Garden…)
Media visibility (Helsingin Sanomat, local tv station, Helsingin outset, Vartti, Mtero, Chydenius, Ruokatieto magazine, the local paper, Mingpao weekly, urban gardening website)
Products: A cultivated piece of environmental art, a community of 30 urban gardeners, a concept that can be replicated in other districts and cities.
The gardeners paid their own expenses.
Aalto City Garden, an aesthetic and ethically sustainable, cultivated piece of environmental art, was a project that took off from the idea of area residents. It was realized together with the city of Helsinki and Aalto University School of Environmental Art. Over the course of the project the gardeners came to form a community.
Numbers for Artova Film Festival AFF
working group of 17 people (producers, publicists, film-makers, residents and students)
4 designers (a decorator, two graphic designers, an illustrator)
89 contest films
3 supplementary events
24 partners (such as Helsinki International Film Festival, Helsinki Short Film Festival, Heltech AV, Aalto University, Metropolia University of Applied Sciences, Pop & Jazz Conservatory, City of Helsinki Cultural Office, P. Mutasen elokuvakonepaja…)
Media visibility (newspapers, local tv, several publications for film enthusiasts, Helsinkidesignweek.fi, Finnish Cultural Foundation etc.)
About 1200 visitors
No entrance fee
Artova Film Festival AFF was about conceptualizing a local film festival and developing the festival to serve also film-makers (www.artovafilmfestival.fi – in Finnish).
Numbers for Arabia Street Festival
working group of 14 people (a producer, a spokesperson, residents, employees and students)
1 designer (graphic designer)
114 artists (fine arts, dance, music…)
26 yard sales
10 pop-up cafés
3 recycling points
Design Bazar of repurposed goods
5 video photography groups
33 partners (such as Dialab, Comics Center, Pop & Jazz Conservatory, local tv station and paper, City of Helsinki Cultural Office, Arabianranta Library, Parents associations Floora daycare and Arabian peruskoulu school, Bookcrossing Finland, Finnish Cultural Foundation…)
Media visibility (national radio station, several city papers, local tv station, visithelsinki.fi, helsinki.fi, appearance in a variety of blogs etc.)
about 6000 visitors on the whole
Arabia Street Festival has evolved into the largest recycling and street art event in the Helsinki region. A co-production model based on self-motivation, spontaneity and self-direction has been put together over the course of the process. ASF brings art into unconventional environments and creates a new dimension to the meaning of street art in Finland. (www.arabiankatufestiivaali.fi – in Finnish)
Numbers for Artova Kino
working group of 10 people (film-makers, residents, students)
nearly 20 professionals giving pre-show introductory speeches
1 mini seminar about the Artova Kino concept
11 partners (such as Arcada University of Applied Sciences, Finlandsvenskt filmcentrum, Institut Français, Goethe-Institut, City of Helsinki Cultural Office, Finnish Cultural Foundation…)
Media visibility (blogs, national radio station, local and city papers etc.)
about 3000 visitors
Products: the most wonderful film club in all of Finland and the concept for a local film club
Artova Kino created a concept for a local film club. The concept has been introduced in a mini seminar and later in the districts of Kontula, Pikku-Huopalahti, Merirastila and Porvoo, and it has already been utilized in order to start a film club in Oulunkylä. (www.artova.fi/artovakino – in Finnish)
Numbers for The Spirit of Artova blog
one project leader, directorial group of three, one co-ordinator
4 designers (interactive visualists, a graphic designer, a web designer)
1 web programmer
102 articles (about 180 by the end of the year)
5 partners (Fountain park, Pigasus Translations, Metropolia University of Applied Sciences, Aalto University – Media Lab)
3 main funders (WDC Helsinki 2012, Finnish Cultural Foundation, Artova district association)
Picture at the top by Tuulia Kolehmainen, Heltech AV
Translation by Pigasus Translations.